Much more than a mobile billboard, the VICELAND bus is an experience. It's a party space, a content creation space, a communication tool, a rallying cry, a safe space, a hang space and the best damn place to be at any event, pretty much any time.
It’s an incredibly delicate, incredibly-expensive to maintain, barely drive-able piece of marketing collateral. But it’s value to the network isn’t quantifiable. At Art Basel 2018, my former boss even turned down a $600,000 offer from a 19 year-old millennial trust-fund hipster to purchase it. To him it was art, but to us, it’s family.
