Iowa State Fair

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Role: Social Producer/EDITOR, Event Producer

Client: Mediacom

August 14 - 15, 2018

To help VICELAND’s client and affiliate partner Mediacom promote their new integrated platform Xtream, the VICELAND Bus headed to Iowa where it made an impactful debut at The Iowa State Fair.

The challenge was creating a family-friendly activation that was authentic to the irreverent spirit of the VICELAND Bus. We swapped hotboxing sessions inside the bus for an airbrush tattoo station. We opted out of our bass heavy DJ sets and hosted an acoustic hip-hop sing-a-log. We also softened down our usual pot forward footprint messaging and social copy to endless butter references.

In my down time from managing the client and activation, I ran several miles around the fair each day capturing social content and contextualizing it to our voice. Instagram coverage from the @vicelandbus account reached over 800,000 people with 1MM impressions throughout both days.